BBB Application Form
BBB Accreditation Information & Standards

Your successful application to become a BBB Accredited Business admits your company to an exclusive group of businesses across North America that are publicly recognized for their commitment to ethical, fair and responsible business practices. It is an honour for you to be Accredited by the BBB, and an honour for the BBB to be associated with you.

The BBB Code of Business Practices represents sound advertising, selling and customer service practices that enhance trust and confidence in business. To be accredited by the BBB, a business or organization affirms that it meets and will abide by the following standards:

Build Trust

Establish and maintain a postive track record in the marketplace.
  • Be in operation or have recently owned a business in a similar industry for the 12 most recent months.
  • Meet and maintain all licensing and bonding requirements of any applicable city, provincial or federal agencies and authorities.
  • Cooperate with BBB's activities to promote voluntary self-regulation within your business' industry.
  • Participate in and honor settlements, agreements or decisions reached as an outcome of a BBB dispute resolution process.
  • Complete the required application and pay all monetary obligations to BBB in a timely manner.

Safeguard Privacy

Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

Advertise Honestly

Adhere to established standards of advertising and selling.
  • Abide by the BBB Code of Advertising.
  • Substantiate any challenged advertising claims.

Embody Integrity

Approach all business dealings, marketplace transactions and commitments with integrity.
A company's public image or reputation shall not unfavorably affect public opinion of the BBB, its objectives, or its BBB Accredited Businesses.

Be Transparent

Openly identify the nature, location and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer's decision to buy.
  • An applicant is required to provide complete and truthful background information about the business in question, its principals, and other businesses owned by the applicant(s).

Be Responsive

Address marketplace disputes quickly, professionally, and in good faith.
  • Respond to any complaint forwarded by BBB within fifteen days and agree to participate in mediation and arbitration if requested.
  • Make an effort to eliminate the underlying cause of any patterns or trends of customer complaints.
  • Maintain at least a B rating at the accrediting BBB and the BBB where your company is headquartered, if different.

Tell the Truth

Honestly represent products and services, including clear and adequate disclosures of all material terms.

For complete details on the BBB Code of Business Practices, visit

Honor Promises

Abide by all written agreements and verbal representations.
  • Make good faith efforts to resolve all complaints in accordance with generally accepted good business practices.

This contract will be copied and forwarded to the BBB Accredited Business upon approval.

BBB Accreditation Agreement
[Insert business name] ("you") apply for accreditation by the Better Business Bureau Serving Southern Alberta & East Kootenays ("BBB") and agree to abide by the terms and conditions set forth below. You understand that this agreement is not effective until screened and approved by BBB's Board of Directors.

You agree you will notify BBB if you sell your business, merge, get acquired or consolidate with another business. You acknowledge that resulting new business must re-qualify for BBB accreditation.

1. Use of BBB Trademarks

A. Permission to Advertise BBB Accreditation.

During the term of this agreement, BBB grants you a nonexclusive, non-assignable and nontransferable license to advertise your BBB Accreditation only as set out in this agreement. You agree that BBB trademarks may not be otherwise used, copied, reproduced, or altered in any manner.

B. Use of Accreditation Plaques and Decals.

You may display the BBB plaque and decal at your place of business and at trade shows. You may also display a decal on your business owned vehicles.

C. Use of BBB Seal.

You may, within the scope of permission granted below, advertise your BBB Accreditation by using the BBB Accredited Business seal ("the seal"), as it may be modified by BBB. BBB will provide the seal in various sizes to you. You must receive prior written permission to use another size, and approval will not be granted unless the new size meets minimum height requirement for "BBB" of 1/8 inches tall. Nothing in this agreement or in your use of the seal or BBB name will give you any right whatsoever in the BBB name or seal, or in similar names or seals, beyond the right granted in this agreement.

D. Scope of Permission.

i. Traditional advertising media. You may state "BBB Accredited Business" or you may display the seal in the following media: newspapers, periodicals, billboards, posters, direct mail, flyers, yellow pages or other directory advertising, telephone, TV or radio spots, business cards, stationery, invoices, facsimile cover sheets and other business documents. If all your physical locations are within this BBB's service area, you may advertise your accreditation wherever you do business.
ii. Online advertising. You may also choose to display the seal to identify your BBB Accreditation on your Web site and on Web sites where you advertise so long as the seal clicks to a confirmation page and your BBB Business Review. You must use the current seal to allow consumers to verify BBB Accreditation. You may, at your option, state "BBB Accredited Business" in addition to displaying the seal.

2. Termination/Suspension

i. By BBB. BBB may suspend and/or terminate this agreement at any time if you violate the terms of this agreement or if the trademarks licensed herein are invalidated or cancelled. If this agreement is suspended or terminated, you agree to immediately cease using the seal and/or BBB trademarks. If suspended, you may request review of the suspension under applicable procedures set forth in our Bylaws. Unless the suspension is set aside following a review, revocation will become final and this agreement will be terminated.
ii. By You. You may terminate this agreement on thirty (30) days written notice to us.
iii. Following termination, you agree to immediately:
  • stop using BBB trademarks in all media;
  • destroy any materials bearing BBB trademarks;
  • remove BBB plaque and decals from display;
  • return BBB plaque and decals to BBB; and
  • remove all online identification or affiliation with BBB.
You understand that fees will not be refunded.

3. Indemnification. You agree to indemnify and hold BBB, Council of Better Business Bureaus, Inc. (as trademark owner on behalf of the BBB system) and their employees/officers/directors (collectively "CBBB") harmless against any loss, damage or expense (whether direct, indirect or consequential), including reasonable attorney's fees, arising out of any misuse of BBB trademarks or of any violation of the terms and conditions of this agreement. You also agree to indemnify and hold BBB and CBBB harmless against any loss, damage or expense, including reasonable attorney's fees, with respect to all third party claims of any kind, including product liability, arising in connection with your product(s) and/or service(s).

4. Limitation of Liability. You agree you will not sue for monetary damages on any matter concerning this agreement. BBB makes no representations, warranties, or covenants of any kind, either expressed or implied, regarding title to or ownership of any rights in any marks, validity of any marks, the right to license any marks or non-infringement of the rights of others in any marks.

5. Relationship of Parties

i. You are not and will not represent yourself as an agent, representative, partner, subsidiary, joint venture, or employee of BBB, nor can you represent that you have any authority to bind or obligate BBB in any manner or in any thing. You shall not challenge the rights of BBB in and to its trademarks, or take any action inconsistent with such rights.
ii. Nothing in this agreement or in your use of BBB trademarks shall confer any endorsement or approval of your products or services. Your use of these marks is intended only to convey BBB Accreditation and a commitment to abide by the Code, and you agree to only use BBB marks in such a manner.

6. General. BBB may modify any of the terms fo this Agreement at any time at our sole discretion, by emailing, mailing, or faxing you a change of notice. All modifictions to the Agreement will only take effect 14 days after the date of sending any notice. This excludes the instances where there is a mistake in the Agreement, in which case the modification shall be effective on the date of sending such notice. If any modification is unacceptable to you, your only recourse is to terminate this Agreement. Failure to do so following the 14 day period will be deemed binding agreement with the modification.s trademarks, or take any action inconsistent with such rights.

7. Term of Agreement. The term of this Agreement begins when the application has been screened and approved by BBB's Board of Directors and continuous unless terminated by either party or for your failure to pay annual fees. Should you find any discrepancies within this agreement, please notify BBB within seven business days. If BBB receives no notification within this time frame, then this contract will be considered binding.

Business Details
Items in RED are required in order to proceed
Company name to appear in database & directory(ies):
Other company names (aka., legal name, etc.):
Location/Contact Information
ADDRESS - physical location: CITY: POSTAL CODE:
Billing address: CITY: POSTAL CODE:
If operating from home, are we permitted to report your home address? Yes No
If no, provide P.O. Box to report BBB Mail to be Sent to:  P.O. Box   Home Address
PHONE: ( ) TOLL FREE: ( ) CELL: ( ) FAX: ( )
Public Email: WEBSITE:
Facebook: Twitter:
Customer Service contact: Title: Email:
BBB Services contact: Title: Email:
BBB Billing contact: Title: Email:
History and Operational Information
ORIGINAL BUSINESS START DATE: Incorporation/Limited Date: New Ownership Date:
Province of Incorporation:    Do you have a Criminal Record:  Yes   No
Please list all: Owner(s), President, Principals, Partners:
Name: Title:
Name: Title:
Name: Title:
Name: Title:
BBB Internal Use: Gross Annual Sales: $    Annual Number of Customers:
Trade Association, Membership or Affiliations


Note: You may choose up to ten Type of Business codes to describe your business.

TOB #1:
TOB #2:
TOB #3:
TOB #4:
TOB #5:
TOB #6: